Business Resources
Dana Point prides itself on its vibrant hospitality industry with five-star resort facilities such as the Ritz-Carlton and Waldorf Astoria, Monarch Beach Resort. The City's business sector comprises of amenities located within the harbor, amazing restaurants and shops, as well as resident and tourist serving businesses.
Business Services
As the true birthplace of the surfing industry, Dana Point is home to innovators, entrepreneurs and a place where industry titans unwind. While our beautiful geography inspires, Dana Point Staff can assist with site selection, demographic information, permit assistance, workforce resources and much more.
Whether you are a start-up or looking to relocate, Dana Point staff is ready to assist. Economic Development staff can guide you through the process of obtaining any needed permits or connect you with local resources that can help you start, grow or finance your enterprise.
With no business license fees, Dana Point does not impose any local taxation on the business community, making us one of the most business friendly cities in Southern California. For information on setting your business up in Dana Point please see our step-by-step guide.
For customized location services and business resources, please contact Jaimie To, Economic Development & Housing Manager at jto@danapoint.org.
Community Profile
Dana Point’s blend of affluence, coastal lifestyle, and active consumer behavior creates a strong market for high-quality retail, dining, hospitality, and wellness industries. Businesses that emphasize quality, sustainability, and experience find a receptive audience in this vibrant and economically resilient community.
Population
32,964
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Land Area
6.5 square miles
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Income
Median Household Income - $123,842
Median Disposable Income - $103,697
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Median Age
50.5
18+: 85.8%
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Gender
48.9% / 51.1%
MALE / FEMALE
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Educational Attainment
High School Diploma - 10:3%
Some College - 14.9%
Associate - 8.7%
Bachelor - 35.7%
Graduate - 24.5%
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Retail Market Profile
Active Businesses: 1,818
Total Employees: 13,877
Employee-to-population: ratio of 42.1 per 100 residents
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Largest Industries by Employment
- Health Care and Social Assistance (21.6%)
- Educational Services (13.3%)
- Retail Trade (11.6%)
- Professional, Scientific, and Technical Services (7.7%)
- Construction (5.3%)
- Public Administration (5.2%)
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Tourism & Local Business
The accommodation and food services sector alone supports nearly 4,740 jobs, including 2,343 in lodging and 2,397 in restaurants and dining establishments.
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Source: ESRI ArcGIS Business Analyst, 2026
Local Appeal
Lantern District
Located in the heart of the city, the Lantern District is a vibrant, walkable space for shopping, dining, special events, and community.
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Dana Point Harbor
Currently undergoing revitalization, the Dana Point Harbor will maintain its historic charm while boating our reputation as the Dolphin and Whale Watching Capital of the World and waterfront experience unlike any other.
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Doheny Village
A unique commercial area with history rooted in authentic maker culture, Doheny Village offers a diverse opportunity for investment and growth with strong community values and support.
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Business Resources
Business Watch Program
Business Watch is a crime prevention program that brings local businesses together to partner with law enforcement to help reduce crime in the community. Through this program, business owners and employees get to know one another, learn how to recognize and report suspicious activity, and apply practical safety strategies. By working together, participants help create a safer environment for both their businesses and the surrounding community.
Business Watch Program
Stay informed with our monthly Business Watch Newsletter, featuring updates on business resources, safety tips, upcoming workshops, and programs that support our local business community.
If you’re interested in receiving the Business Watch Newsletter, please email econdev@danapoint.org to be added to the mailing list.
Business Spotlight Program
The Business Spotlight Program is a partnership between the City of Dana Point and the Dana Point Chamber of Commerce that shines a light on our amazing local businesses. Through features and digital spotlights, we share the business’s story and highlight what makes them special. Our goal is to boost visibility, strengthen community connections, and support the success of Dana Point’s business community. By working together, the City and Chamber are proud to amplify the voices of our businesses and help them reach both residents and visitors alike.
Please fill out the form below to help us learn more about your business and how it may fit into upcoming themed content. While submitting this form does not ensure selection, our team will review all inquiries and reach out if a feature opportunity is a good fit.
New Businesses